Balancing intention with momentum hasn’t been easy, but it’s been honest work. Progress wasn’t always fast, but it was real, learning how to protect time, trust the process, and let things grow without forcing them. Tired, proud, and still here, ready to keep building things that matter and last.

One studio, one long day, and a clear intention behind every shot. This was less about chasing content and more about building something properly from the start.

A few weeks back, we hit the road for the SHKR Club’s first big IRL trip, 72 hours in Lake Tahoe with strangers who quickly became friends. Think summer camp for adults: no scripts, just creators pushing boundaries. We partnered with Reno Tahoe to make it happen, and it turned out to be way more than just a content trip. It was a reminder of why we do this; to connect, create, and grow together.

SHKR Club’s first launch was a whirlwind of excitement, lessons, and alottttttt of mistakes. What started as a quick leap into this different creative...