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21-05-26
How Great Artists Predict Trends
#SHKR Club #Trends #Tools
Everybody wants to predict the next trend.
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A little embarrassing to admit this, but over the last few years, photography started feeling less like art and more like admin to me. Thousands of photos dumped onto a hard drive after every trip. Endless scrolling. Endless culling. Endless post-processing trying to force images into feeling the way they felt in real life. At some point, the process started outweighing the joy.
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I just finished a 9.000 kilometer road trip across South America. Somewhere between Rio de Janeiro and Santiago, I figured out what actually makes a great street photograph. It’s not the camera. It’s not the light.It’s not even the eye. Here’s what it actually is.
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In trying to re-understand film - not just copy the look, but actually feel what makes it what it is - I went back to the source.Dug through my freezer. Found a few old rolls of Super 8 I shot years ago and got them developed.
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At the start of this year, I tried to build a system. As I’ve honestly done a couple times before.. I didn’t want it to be complicated. Just structure. So, Mondays became for partner work.Tuesdays and Thursdays for SHKR Club.Wednesdays for content.Fridays for art.Saturdays for partnerships.Sundays off. Sundays we chill. Simple. Repeatable. Sustainable (sometimes). On paper, it looks like a recipe for success.But this week it certainly fell apart.
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If you’ve been around for a while, you know this already:SHKR Club didn’t happen overnight. We’ve been building this for over two years.Quietly. Publicly. Messily. With pivots. And with a lot of learning. Like, a lot, a lot, a lot of learning.
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For a full year, I gave one of my collaborators access to my Instagram account.They posted everything. Every project. Every update. Every drop.And I stayed off the app.No scrolling. No checking notifications. No lurking.
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Community only matters if you act on it. Travel photography is why I started. And this year, I want to bring you with me.
I’m planning the first SHKR Club creative retreat, but the questions is, where are we going? What about Turkey… Maybe Cappadocia… Waking up in a cave hotel with balloons rising at sunrise…
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Regardless of how much I spend on Lenses, I’m finding that i’m most gravitated to what i use the most. Use your gear folks, so it becomes an extension of you. The first thing in my bag is this thing. Every. Single. Time. Certainly not because it’s a perfect lens, but because it’s so versatile, it gets the job done, and I know it well.
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Balancing intention with momentum hasn’t been easy, but it’s been honest work. Progress wasn’t always fast, but it was real, learning how to protect time, trust the process, and let things grow without forcing them. Tired, proud, and still here, ready to keep building things that matter and last.
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A few weeks back, we hit the road for the SHKR Club’s first big IRL trip, 72 hours in Lake Tahoe with strangers who quickly became friends. Think summer camp for adults: no scripts, just creators pushing boundaries. We partnered with Reno Tahoe to make it happen, and it turned out to be way more than just a content trip. It was a reminder of why we do this; to connect, create, and grow together.
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One studio, one long day, and a clear intention behind every shot.
This was less about chasing content and more about building something properly from the start.
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SHKR Club’s first launch was a whirlwind of excitement, lessons, and alottttttt of mistakes. What started as a quick leap into this different creative...
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