At the start of this year, I tried to build a system. As I’ve honestly done a couple times before.. I didn’t want it to be complicated. Just structure. So, Mondays became for partner work.Tuesdays and Thursdays for SHKR Club.Wednesdays for content.Fridays for art.Saturdays for partnerships.Sundays off. Sundays we chill. Simple. Repeatable. Sustainable (sometimes). On paper, it looks like a recipe for success.But this week it certainly fell apart.

If you’ve been around for a while, you know this already:SHKR Club didn’t happen overnight. We’ve been building this for over two years.Quietly. Publicly. Messily. With pivots. And with a lot of learning. Like, a lot, a lot, a lot of learning.

For a full year, I gave one of my collaborators access to my Instagram account.They posted everything. Every project. Every update. Every drop.And I stayed off the app.No scrolling. No checking notifications. No lurking.

Community only matters if you act on it. Travel photography is why I started. And this year, I want to bring you with me. I’m planning the first SHKR Club creative retreat, but the questions is, where are we going? What about Turkey… Maybe Cappadocia… Waking up in a cave hotel with balloons rising at sunrise…